Hand-picked software. Zero algorithms.
Discover the best alternatives to popular startups & software
112 of the tools startups actually pay for, each with a hand-checked list of what you can use instead — 415 alternatives in total.
Analytics
Understand product and web traffic.
Project Management
Plan, track and ship work.
Newsletters & Email
Send newsletters and build an audience.
Hosting & Deployment
Deploy apps and static sites.
Payments & Billing
Take payments and run subscriptions.
Customer Support
Live chat, helpdesks, knowledge bases.
Design & Whiteboards
Design, prototype and brainstorm.
Video & Calls
Meetings, async video, recording.
AI Coding Agents
AI pair programmers, agents, and editors that ship code.
HubSpot
All-in-one CRM, marketing and service hub.
Gumroad
Sell digital products with one link.
Asana
Work management for teams and projects.
Mixpanel
Product analytics for events and funnels.
ActiveCampaign
Marketing automation and CRM.
WooCommerce
E-commerce plugin for WordPress.
Netlify
Frontend cloud for the Jamstack.
Beehiiv
Newsletter platform built by former Morning Brew operators.
Perplexity
AI answer engine with sources.
Shopify
E-commerce platform for all.
Obsidian
Local-first Markdown knowledge base.
Figma
Collaborative interface design.
1Password
The password manager for teams.
Ahrefs
SEO and backlink analysis suite.
Typeform
Conversational forms and surveys.
Zendesk
Enterprise customer service suite.
Resend
Email API for developers with great DX.
Claude Code
Anthropic's agentic coding tool in your terminal.
Basecamp
Project management + team collaboration.
Sentry
Application monitoring and error tracking.
Google Chrome
Google's market-leading web browser.
Linktree
One link in bio for everything.
Loom
Async video messaging.
Airtable
Cloud database that feels like a spreadsheet.
Help Scout
Shared inbox and knowledge base.
Toggl Track
Time tracking for teams and freelancers.
AWS
Amazon's cloud platform.
Trello
Visual kanban boards.
Plausible
Lightweight, privacy-friendly web analytics.
New Relic
Observability platform for engineers.
Segment
Customer data platform.
Replit
Cloud development environment + AI agents.
Mailchimp
Email marketing for small businesses, now owned by Intuit.
Buffer
Social media scheduling for teams.
Xero
Cloud accounting from New Zealand.
Notion
Notes, docs, wikis, databases.
Wix
Drag-and-drop website builder.
QuickBooks
Accounting for small business.
Zoom
Video meetings for everyone.
Auth0
Identity-as-a-service from Okta.
Tableau
Enterprise data visualisation platform.
Lucidchart
Online diagram + flowchart tool.
Salesforce
Enterprise CRM and platform.
Semrush
Marketing visibility and SEO platform.
Metabase
Open-source BI for anyone.
Lovable
Build apps by chatting with AI.
Twilio
Communications APIs for voice, SMS, video.
Google Meet
Video calls baked into Google Workspace.