StartupAlternatives
CRM & Sales4 alternatives

Alternatives to Salesforce

Enterprise CRM and platform.

Visit Salesforce
Salesforce website preview
What is Salesforce?
Enterprise customer relationship management software from Salesforce, sold as a cloud platform with its own app ecosystem.
What does it do?
Tracks accounts, contacts, leads, opportunities and pipeline, with reporting, forecasting, approvals and workflow automation. Extends into service, marketing and analytics products, plus custom objects and apps built on the same platform.
Who is it for?
Mid-market and enterprise sales organisations with admins or an ops team to configure and maintain it. Overkill for a small startup that needs a shared contact list and a pipeline view.

Top alternatives

Smaller, founder-led tools that quietly compete with Salesforce.

Attio website preview

Modern CRM.

Built for startups, not Fortune 500s — much lighter to set up.

$34/seat/mo
Close website preview

Inside sales CRM.

Founder-led sales CRM, way less complex than Salesforce.

$59/seat/moBootstrapped
Folk website preview

Relationship CRM.

Designed for small teams who actually use their CRM.

$24/seat/mo
Twenty website preview

Open-source CRM.

Open-source alternative for teams who want full control.

$9/seat/mo cloud
4 alternatives to Salesforce (2026) · Startup Alternatives