Analytics
Understand product and web traffic.
Counting visits and understanding behaviour are different jobs. Plausible, Fathom and Umami answer the first without a cookie banner. Working out what a specific user did before they churned needs the event model behind Mixpanel, Amplitude or PostHog. Decide which question you are actually asking — the two toolsets barely overlap.
Editor's pick
PostHog is the pick if you'd rather not run two tools: product analytics and session replay in one place, so you can go from a funnel drop-off straight to watching it happen.
Top tools in Analytics
← All categoriesGoogle Analytics
Free, omnipresent web analytics.
Mixpanel
Product analytics for events and funnels.
Amplitude
Digital analytics for product teams.
PostHog
All-in-one product analytics suite.
Hotjar
Heatmaps, session replays and feedback.
Plausible
Lightweight, privacy-friendly web analytics.
Segment
Customer data platform.