- What is Hotjar?
- Hotjar is a website behaviour analytics tool that shows how visitors actually move through and interact with pages.
- What does it do?
- Records session replays and builds click, move and scroll heatmaps for individual pages. Also runs on-site surveys, feedback widgets and funnel drop-off reports.
- Who is it for?
- Marketing, UX and product teams diagnosing why a page underperforms. It is qualitative — it does not replace event-based product analytics or attribution reporting.
- What are the alternatives to Hotjar?
- Mouseflow is the closest commercial counterpart; Microsoft Clarity covers heatmaps and replays with a narrower feature set; OpenReplay and Highlight.io are developer-facing and self-hostable.
Top alternatives
Smaller, founder-led tools that quietly compete with Hotjar.
Free behavioural analytics.
Generous free tier, lightweight script, no row limits.
Open-source session replay.
Self-hostable session replay with great developer tooling.
Open source session replay + errors.
Replay, errors and logs together — open source.