CRM & Sales
Track leads and customer relationships. Browse the 9 parent tools below — each has a dedicated page with up to 10 indie or bootstrapped alternatives, plus pricing, founders, and where applicable, open-source flags.
HubSpot and Salesforce are sold to companies, not bought by them. For founders running sales themselves — or two-person teams with a few hundred leads — those CRMs are an annual contract you'll resent. The indie CRMs (Attio, Folk, Close, Pipedrive) start at $25–40/seat and let you live inside the tool, not behind an implementation consultant.
What to look for
- Real two-way email sync (Gmail + Outlook) — not just BCC-to-CRM
- Custom objects without an enterprise tier
- An API token you can issue yourself, not a sales conversation
- CSV export of everything, including notes and activity history
Common gotchas
- Per-seat pricing that punishes you for adding read-only viewers
- Workflow automation counted as a per-action quota, not unlimited
- Mobile apps that are an afterthought (test before you commit)
Top tools in CRM & Sales
← All categoriesHubSpot
All-in-one CRM, marketing and service hub.
Salesforce
Enterprise CRM and platform.
Pipedrive
Pipeline and deal-focused CRM.
Zoho
Suite of business apps.
Streak
CRM inside Gmail.
Copper
CRM for Google Workspace.
Viktor
AI CRM agent.
Gong
Revenue intelligence + call recording.
People.ai
AI revenue intelligence.