StartupAlternatives
CRM & Sales6 alternativesFreemium · $20/mo (Starter)

Alternatives to HubSpot

All-in-one CRM, marketing and service hub.

Visit HubSpot
HubSpot website preview
What is HubSpot?
HubSpot is a CRM platform that bundles marketing, sales and customer service software into one account.
What does it do?
Stores contacts and deals, tracks email and pipeline activity, and runs marketing automation, forms, landing pages and campaigns. Adds ticketing, live chat and reporting dashboards on the same contact record.
Who is it for?
Marketing-led sales teams that want CRM, email and website tooling in one system. Overkill for a founder who needs a contact list and a pipeline.
What are the alternatives to HubSpot?
Attio and Folk are lighter contact-centric CRMs, Close and Pipedrive focus on outbound sales pipelines, Twenty is open source, and Outseta pairs CRM with billing and auth.

Pricing

$20/mo (Starter)

Free CRM forever

Freemium

About

Founded 2006

Cambridge, USA

Founders

The people behind HubSpot.

Brian HalliganCo-founder
Dharmesh ShahCo-founder & CTO

Top alternatives

Smaller, founder-led tools that quietly compete with HubSpot.

Attio website preview

Modern, data-model first CRM.

Clean, flexible CRM beloved by startups.

$34/seat/mo
Folk website preview

Lightweight CRM for relationship-driven teams.

A small-team CRM with great LinkedIn and email integrations.

$24/seat/mo
Outseta website preview

CRM + auth + billing for SaaS.

Bootstrapped all-in-one alternative.

$29/mo + 1% revenue shareBootstrapped
Close website preview

Inside sales CRM.

Founder-led CRM for sales-led teams.

$59/seat/moBootstrapped
Pipedrive website preview

Pipeline-focused CRM.

Smaller-feeling product than HubSpot, focused on deals.

Twenty website preview

Open-source CRM.

OSS, self-hostable CRM built in public.

$9/seat/mo cloud
6 alternatives to HubSpot (2026) · Startup Alternatives