Alternatives to Plausible
Lightweight, privacy-friendly web analytics.
- What is Plausible?
- Plausible is a web analytics tool that measures site traffic without cookies or personal data collection.
- What does it do?
- Records pageviews, referrers, countries, devices and custom goals from a small script, all on one dashboard. It is open source, with EU hosting for the managed version and a self-hosting option.
- Who is it for?
- Site owners, bloggers, SaaS teams and agencies who want the handful of numbers that matter and less privacy paperwork. Not a replacement for session replay or deep product analytics.
- What are the alternatives to Plausible?
- Umami and GoatCounter are lighter self-hosted options; Fathom, Pirsch and Simple Analytics are close managed equivalents; PostHog goes much further into product analytics and replay.
Pricing
$9/mo
Self-host the OSS version for free
Paid
About
Founded 2018
Tallinn, Estonia
Founders
The people behind Plausible.
About Plausible
Plausible is the privacy-first web analytics tool that proved you could build a profitable bootstrapped SaaS competing with Google. Bootstrapped, EU-hosted, open-source, and small enough that the founders (Uku Täht, Marko Saric) still ship the product themselves. The dashboard is a single page — the metrics you actually look at, no funnel-builder rabbit hole, no cookie banner required. Pricing starts at $9/mo for 10k pageviews and scales linearly. The trade-off: it's deliberately not Mixpanel — no session replay, no behavioural cohorts, no marketing-automation triggers.
✓Best for
- Solo founders and small teams who want web analytics in one glance
- EU-based products that benefit from EU hosting + GDPR-friendly defaults
- Anyone tired of GA4's complexity and wanting their cookie banner gone
Top alternatives
Smaller, founder-led tools that quietly compete with Plausible.
Simple, privacy-first analytics.
Bootstrapped Canadian team with cookie-free analytics.
Ethical counting analytics.
Tiny, open-source, maintained by one developer.
Privacy-friendly analytics from Germany.
Cookie-free analytics from a small EU team.
Privacy-first web analytics.
team in the Netherlands, beautifully designed.
Open-source app analytics.
Privacy-first analytics for mobile and desktop apps.
Open-source product analytics.
More than analytics — replay, flags, experiments too.