Alternatives to Plausible
Plausible is the indie GA alternative loved for cookie-free tracking and an EU-hosted, open-source stack. These alternatives go even lighter or take a different privacy angle.
Pricing
$9/mo
Self-host the OSS version for free
Paid
About
Founded 2018
Tallinn, Estonia
About Plausible
Plausible is the privacy-first web analytics tool that proved you could build a profitable indie SaaS competing with Google. Bootstrapped, EU-hosted, open-source, and small enough that the founders (Uku Täht, Marko Saric) still ship the product themselves. The dashboard is a single page — the metrics you actually look at, no funnel-builder rabbit hole, no cookie banner required. Pricing starts at $9/mo for 10k pageviews and scales linearly. The trade-off: it's deliberately not Mixpanel — no session replay, no behavioural cohorts, no marketing-automation triggers.
✓Best for
- Indie founders and small teams who want web analytics in one glance
- EU-based products that benefit from EU hosting + GDPR-friendly defaults
- Anyone tired of GA4's complexity and wanting their cookie banner gone
−Probably skip if
- Product analytics use cases — reach for PostHog or Mixpanel
- Marketing teams running paid acquisition who need deep funnel attribution
- Sites past ~10M pageviews/mo — pricing climbs and you may want a self-host
Compare Plausible with…
Side-by-side pricing, founders and indie status.
Plausible is a great alternative to
Tools in our directory that Plausible can replace or compete with.
Top indie alternatives
Smaller, founder-led tools that quietly compete with Plausible.
Fathom
Simple, privacy-first analytics.
Bootstrapped Canadian team with cookie-free analytics.
GoatCounter
Ethical counting analytics.
Tiny, open-source, maintained by one developer.
Pirsch
Privacy-friendly analytics from Germany.
Cookie-free analytics from a small EU team.
Simple Analytics
Privacy-first web analytics.
Indie team in the Netherlands, beautifully designed.
Aptabase
Open-source app analytics.
Privacy-first analytics for mobile and desktop apps.
PostHog
Open-source product analytics.
More than analytics — replay, flags, experiments too.
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