- What is Bitly?
- A link management service from Bitly that shortens URLs and tracks the clicks they get.
- What does it do?
- Creates short links on its own domains or on a branded domain you own, then reports clicks by time, location, referrer and device. Also generates QR codes and lets you change where a link points after it is shared.
- Who is it for?
- Marketing and social teams that need trackable links across campaigns and channels, plus anyone printing QR codes. A developer creating links inside their own product usually wants an API-first tool instead.
Top alternatives
Smaller, founder-led tools that quietly compete with Bitly.
Self-hosted URL shortener.
Self-hosted with a REST API and CLI, so short links run on your own domain.