Alternatives to Klaviyo
E-commerce email and SMS marketing platform.
- What is Klaviyo?
- Klaviyo is a marketing automation platform for ecommerce brands, built around email and SMS.
- What does it do?
- It pulls order and browsing data from stores like Shopify, then segments customers and triggers automated flows such as abandoned cart, post-purchase and win-back. SMS, signup forms and campaign reporting sit in the same product.
- Who is it for?
- DTC and retail ecommerce teams with enough order volume to justify behavioural segmentation. Not the right shape for B2B SaaS lifecycle mail or a plain writer's newsletter.
- What are the alternatives to Klaviyo?
- Loops and Userlist target SaaS lifecycle email rather than retail. Customer.io goes deeper on event-driven messaging, MailerLite is simpler and cheaper for straight newsletters, and Omnisend covers similar ecommerce ground.
Pricing
$20/mo
Free up to 250 contacts
Freemium
About
Founded 2012
Boston, USA
Public on NYSE since 2023.
Founders
The people behind Klaviyo.
About Klaviyo
Klaviyo is the e-commerce email infrastructure of record — Shopify's preferred partner, public on NYSE since 2023, and effectively the standard once a store crosses about $1M in GMV. The strength is the data model: every event a customer takes (viewed product, abandoned cart, returned item) becomes a queryable property you can build segments and flows from. The pricing scales steeply with contact count, which is fine for stores with healthy margins and brutal for anyone selling low-AOV digital goods.
✓Best for
- Shopify and BigCommerce stores past their first $500k–1M in revenue
- Teams with a real customer data layer they want to flow into email + SMS
- Brands sending behaviour-triggered email (browse abandonment, replenishment)
Top alternatives
Smaller, founder-led tools that quietly compete with Klaviyo.
Modern email for startups.
email tool that handles both marketing and transactional flows.
Messaging across email, push, in-app.
Smaller-team feel than Klaviyo, with a powerful workflow builder.
Lifecycle email for SaaS, by a small team.
Bootstrapped tool focused on SaaS lifecycle and onboarding email.
email marketing.
Simple automations for stores, with much friendlier pricing.