Side-by-sideMarketing Automation
ActiveCampaign vs Customer.io
Pricing, founders, indie status and curated alternatives compared from our directory — all data points sourced from each tool's public site or press materials.
At a glanceActiveCampaignCustomer.io
At a glance
- Pricing
- ActiveCampaign$15/mo
- Customer.io$100/mo (Essentials)
- Pricing model
- ActiveCampaignPaid
- Customer.ioPaid
- Founded
- ActiveCampaign2003
- Customer.io2012
- Location
- ActiveCampaignChicago, USA
- Customer.io—
- Bootstrapped
- ActiveCampaign—
- Customer.io—
- Open source
- ActiveCampaign—
- Customer.io—
- Category
- ActiveCampaignMarketing Automation
- Customer.ioMarketing Automation
- Indie alternatives
- ActiveCampaign4
- Customer.io4
- Founders
- ActiveCampaignJason VandeBoom
- Customer.ioColin Nederkoorn, John Allison
Key differences
Pricing
ActiveCampaign starts cheaper at $15/mo; Customer.io starts at $100/mo (Essentials).
Funding
Both are venture-backed.
Founded
ActiveCampaign (2003) is 9 years older than Customer.io (2012).
Category
Both compete in Marketing Automation.
Indie alternatives
ActiveCampaign has 4 curated indie alternatives in our directory; Customer.io has 4.
Differences are derived directly from the data on each tool's page. Empty fields mean we haven't verified a value yet — never that one tool lacks the capability.
Founder of ActiveCampaign
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Discussion
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