Alternatives to Semrush
Marketing visibility and SEO platform.

- What is Semrush?
- Semrush is an SEO and marketing research platform built on keyword, backlink and competitor traffic data.
- What does it do?
- Researches keywords, tracks rankings, audits sites for technical issues, and estimates competitors' organic and paid traffic. Also covers backlink analysis, content briefs, local listings and social scheduling.
- Who is it for?
- In-house marketing teams and agencies running SEO as an ongoing programme across several sites or clients. Overbuilt for a solo founder checking a handful of keywords now and then.
- What are the alternatives to Semrush?
- Mangools and Keysearch cover keyword research and rank tracking with a much smaller footprint, Ubersuggest is a lighter generalist, and LowFruits narrows in on finding low-competition keywords.
Pricing
$139.95/mo (Pro)
Paid
About
Founded 2008
Boston, USA
Founders
The people behind Semrush.
Dmitri MelnikovCo-founder
Top alternatives
Smaller, founder-led tools that quietly compete with Semrush.
Bootstrapped SEO suite.
A handful of focused tools with a deliberately friendly UI instead of one dense suite.
$29/moBootstrapped
Long-tail keyword finder.
Scores SERPs for weak domains, so the output is keywords you could actually rank for.