StartupAlternatives
SEO & Keyword Research4 alternativesPaid · $139.95/mo (Pro)

Alternatives to Semrush

Marketing visibility and SEO platform.

Visit Semrush
Semrush website preview
What is Semrush?
Semrush is an SEO and marketing research platform built on keyword, backlink and competitor traffic data.
What does it do?
Researches keywords, tracks rankings, audits sites for technical issues, and estimates competitors' organic and paid traffic. Also covers backlink analysis, content briefs, local listings and social scheduling.
Who is it for?
In-house marketing teams and agencies running SEO as an ongoing programme across several sites or clients. Overbuilt for a solo founder checking a handful of keywords now and then.
What are the alternatives to Semrush?
Mangools and Keysearch cover keyword research and rank tracking with a much smaller footprint, Ubersuggest is a lighter generalist, and LowFruits narrows in on finding low-competition keywords.

Pricing

$139.95/mo (Pro)

Paid

About

Founded 2008

Boston, USA

Founders

The people behind Semrush.

Oleg ShchegolevCo-founder & CEO
Dmitri MelnikovCo-founder

Top alternatives

Smaller, founder-led tools that quietly compete with Semrush.

Mangools website preview

Bootstrapped SEO suite.

A handful of focused tools with a deliberately friendly UI instead of one dense suite.

$29/moBootstrapped
Ubersuggest website preview

Free-tier SEO tool.

Cheaper alternative for casual research.

LowFruits website preview

Long-tail keyword finder.

Scores SERPs for weak domains, so the output is keywords you could actually rank for.

Keysearch website preview

Affordable keyword tool.

Keyword research and difficulty scores for bloggers, without the wider marketing suite.

4 alternatives to Semrush (2026) · Startup Alternatives