Alternatives to Mailchimp
Email marketing for small businesses, now owned by Intuit.
- What is Mailchimp?
- Mailchimp is an email marketing and automation platform, part of Intuit.
- What does it do?
- Builds and sends campaigns with a drag-and-drop editor, manages subscriber lists and segments, and runs automated sequences. Also includes landing pages, signup forms, and reporting on opens and clicks.
- Who is it for?
- Small businesses and ecommerce stores that want marketing email without a dedicated ops person. Less suited to developers who want an API-first sender or writers running a paid newsletter.
- What are the alternatives to Mailchimp?
- MailerLite and EmailOctopus compete on price with a similar feature set. Buttondown and Loops are simpler and aimed at writers and SaaS teams; Listmonk and Mautic are self-hosted.
Pricing
$13/mo
Free up to 500 contacts
Freemium
About
Founded 2001
Atlanta, USA
Acquired by Intuit in 2021 for $12B.
Founders
The people behind Mailchimp.
About Mailchimp
Mailchimp pioneered the modern marketing-email category and remains the default for businesses that grew up alongside it. After Intuit's $12B acquisition in 2021, the product has steadily climbed the price ladder — what cost $30/mo at 5k contacts in 2018 now lands closer to $100, and unsubscribed contacts still count against your tier on many plans. The product itself is feature-complete: drag-and-drop templates, journeys, A/B tests, full deliverability tooling. The question for most readers here is whether you're paying for things you'll never use.
✓Best for
- Established e-commerce shops already deep in the Mailchimp / Mandrill stack
- Teams that need WYSIWYG email design without bringing in a designer
- Cases where the Klaviyo-style behavioural automation is overkill
Top alternatives
Smaller, founder-led tools that quietly compete with Mailchimp.
Bootstrapped email marketing tool.
A long-time favourite with a clean editor and fair pricing.
Self-hosted, open-source newsletter manager.
Self-host your own mailing list manager — fast, free and lightweight.
Open source marketing automation.
Self-hostable Mailchimp-style automation backed by a global community.
Affordable email marketing tool.
UK-based and dramatically cheaper than the incumbents.